Vallilan vapputanssit 2018 Producing an outdoor musical event
Summary
A May Day festival for Vallila
The project was co-produced with the Helsinki Culture Foundation (Kulttuurirahasto) to bring a May Day festival to Vallila, Helsinki. The main responsibilities included project management, social media management, and hiring volunteers for the event. In addition, I coordinated the event's media relations. The event received national media coverage in Finland.
Challenge
No commercial backbone
The main challenge was organizing a festival without commercial sponsorship. The team relied entirely on volunteers and grants from the City of Helsinki. The planning process required hiring volunteers, applying for permits, and coordinating many aspects of the festival. As a result, organizing the festival was a time-consuming process.
Approach
Design thinking and clear milestones
I used a design-thinking approach to develop a timeline and schedule for the festival. This included managing social media, recruiting volunteers, and breaking down the permit process into manageable steps. Facebook was used to recruit volunteers for the festival.
Outcome
Full attendance and national coverage
The festival was a success with full attendance. The event received national media coverage in Finland, including a feature on MTV3's Loppukevennys program.
